Google Adwords is undoubtedly the most powerful advertising platform. If you are looking to target a relevant audience on the internet, then opt Google Adwords. It depends on the keywords; people type to search something on Google. There are further two advertising methods in Google Adwords, which include Pay-Per-Click (PPC) and cost-per-acquisition (CPA).
The best thing about Google Adwords is that you only pay for the results you need for your business. However, it requires critical knowledge to run an advertising campaign on Google Adwords if you want to achieve more by spending less. Contact us for a successful campaign on Google Adwords.
Every single day, millions of people do billions of searches. What they search is not that important, but how they search is the real question. They open a search engine like Google, Yahoo, Bing, Yandex, Baidu, etc. and type their search query or a keyword. After this, search engine optimization plays a vital role. It helps your business to appear higher in the search engine results whenever a user types a keyword related to your business.
Google has introduced a new venture known as Google Shopping, and many people don’t know about it. So, it’s a really good chance to utilize the platform if you want to reap early-bird benefits from it. Research has shown that an average person spends 30 to 40 minutes while purchasing a product from a retail store. However, it only takes a few minutes to purchase on the internet. E-commerce is increasing all over the world at an astounding pace. Online shopping is way more convenient, costs less, and saves a lot of time. It makes shopping ads significant in the world of online advertising.
Remarketing ads are gaining popularity worldwide. Google AdWords remarketing is done through the Google Display Network, which is a form of online advertising. It allows advertisers to display their ads to users. Remarketing ads is a smart way of reconnecting with the visitors. Reminding a person about any product or service by showing him an ad is an important component of advertising management. It reminds customers of the previous ads they had already seen.
AdMob is an abbreviation for Advertising on Mobile. Like Google AdWords, AdMob is an advertising method of Google for mobiles. It was founded back in 2006 when smartphones were introduced. Companies like Apple and Samsung started the smartphone race and then never looked back. The smartphone industry has flourished at an incredible pace, which ultimately led to the mobile phone advertisement. Mobile phone advertising is also increasing rapidly and helps your business to grow.
There are several methods to advertise on the internet. To name a few; you can display your ads on a search engine, a social networking website, or a newspaper website. Another way to advertise is through DoubleClick advertising by Google, which is quite popular nowadays. It is a common practice to promote services and products using double click ads. The DoubleClick Ad Exchange works with AdWords and is partnered with Google Display Network becoming a real marketplace for buying and selling ads.
One of the most common and prominent advertising methods is display advertising and banner advertising. Display advertising encompasses displaying ads in different sizes and formats like audio, flash, text, video, and images. Many companies have been using banner ads for the promotion of their services. You can display your ad on the website of another company, or you can let any other company display their ad on your website. All the banner ads you see on the websites is a form of display advertising.
YouTube is the most famous video sharing platform all over the globe. It was founded in 2005 and is the second most browsed website according to Alexa statistics. You can’t simply deny the fact that YouTube hosts millions of unique visitors every month. Therefore, advertisement on YouTube can be very useful for all types of businesses. Google is the parent company of YouTube, and Google Ads are displayed on YouTube as well. Our experts will help you in unleashing the full potential of YouTube advertising.
After Google and YouTube, Facebook is emerging as the most popular and beneficial advertising platform. As compared to Google, Facebook advertising is less costly and delivers the best results. Facebook claims to have almost 2 billion registered users, which is quite a huge number. It implies that you can target millions of Facebook users through Facebook advertising. We can help you in running a successful campaign by spending only a small amount of money.
If there is any famous social networking and microblogging website, it is Twitter. After Facebook, Twitter is the biggest social media platform. You can also use Twitter to promote your products and services. Nowadays, more and more businesses are turning towards Twitter for the publicity of their services. It is a cost-effective solution to get better results. Advertising on Twitter enables you to reach out to more than 320 million monthly users of Twitter.
LinkedIn is attributed to the largest professional networking platform. Like Facebook, Twitter, and Instagram, LinkedIn has also become a global network of professionals. More than 100 million professionals across the world use LinkedIn to achieve their professional goals. Recruiters take help from LinkedIn to hire resources. It is a medium to connect professionals with new opportunities and a knowledge-sharing platform. People are also using LinkedIn advertising to drive sales. Want to know how? Contact us today, and we will tell you how to do the same for your business.
Instagram is the world’s popular photo-sharing mobile application. Recently, it has allowed videos too but up to a certain length. Moreover, it also promotes businesses where the promoted businesses are displayed on the timeline of the user. Two years ago, Instagram started displaying ads, and because of the good response rate, many businesses started taking an interest in Instagram advertising. It is a good time to take a shot on Instagram advertising. You never know your competitors might be using it and getting more response.
Pinterest is a website full of creative ideas and has regular users worldwide that can organize the pins according to their interests. It is an amazing platform for people who have an interest in different kinds of ideas. Advertisers can target an audience based on their interests by promoting a particular pin to reach more people. If you want to promote certain pins, Pinterest will allow you to select the audience of that pin so that your pin can reach the relevant audience.
Which media delivers the best user engagement? Which media proves to be the best? Variety of such questions keep popping up in our minds. There are plenty of options for media advertising these days, but how to select media? Media planning is a service which is mostly offered by media agencies. Media agencies are specialized agencies that can help you in getting the best out of the media. First of all, you need to develop a comprehensive media plan and then implement it to get the desired results.
Advertising management constitutes different activities which aim to achieve the marketing objectives for a particular brand. Buying media is one of the most significant activities, but buying the right media is crucial to get the desired results. It also involves negotiation for prices of ads and life of advertisement campaign. One of our media buying experts will assist you in buying media. Feel free to contact us for media buying.
There are many methods of marketing on the internet. Some are old, and some are new. Email marketing is one of the oldest and most important ways of marketing on the internet. It has recently changed after Gmail updated its email sorting method. Old fashioned email marketing will not work now. You can only make your email marketing campaign successful if you have a dedicated team.
Almost every adult possesses a cell phone nowadays. SMS is still an important mode of communication among people of all age groups. It has given rise to the culture of SMS marketing. Now companies can send SMS with advertisements to all the subscribers of a telecom company. This form of marketing is increasing day by day, and companies are getting benefits from it.
Programmatic Media Buying
Every year, new trends are introduced in online advertising. It means new ways are generated to make advertising more meaningful and responsive. Programmatic media buying is a new technique introduced recently for the transformation of the media and advertising industry. You will see media agencies making partnerships with the companies having access to ad exchanges. Or some media agencies are trying to set up their ad exchange network. Programmatic buying is a very useful technique for marketers and media agencies.
Bing and Yahoo have become two important players after Google. They are old search engines from Yahoo! Inc. and Microsoft Corporations respectively. Even though Google has the stature of the market leader, still Bing and Yahoo have the potential for business. Being different from Google, these platforms require a different strategy to succeed.
In 2015, the number of mobile internet users surpassed the number of desktop internet users. It implies that more people use the internet on their cell phones than desktop. AdMob by Google is one of the largest mobile advertising platforms worldwide. There are a lot of mobile application ads networks that can facilitate your business in selling more.
Content happens to be the king in the world of internet marketing. Articles, videos, and graphics add volumes of traffic to the website. Good quality content is the backbone of content marketing and the major driving force behind the success. Some people prefer written content over visual content like videos. While others love watching videos. It all depends on what you offer to your audience and how engaging it is.
Mobile App Advertising
Smartphones have become a necessity all over the world. High-end smartphones are considered a status symbol now. All over the world, mobile applications are used by smartphone users. Instagram is also one of the smartphone applications that is helping businesses to target the audience of their choice. Consult our social media experts today and promote your business on mobile applications.
Native advertising is a popular way of promoting products and services. Native advertising requires following rules and formats of a particular media website for promotion. It is a paid media that follows the natural form and function of user experience. Several top media companies like Facebook, Instagram, Pinterest, New York Times, Twitter, Forbes, Wall Street Journal, and Tumblr, etc. generate revenue with native advertising.