Online Advertising

Advertising has entered a new phase after the advent of social media and advancements in search engines. Companies spend billions of dollars annually on online advertising. There are some big platforms in online advertising, which include Google, Facebook, Twitter, and Instagram, etc. Moreover, internet marketing includes email marketing, social media marketing, search engine marketing (SEM), and many other types of display and mobile advertising.

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GOOGLE ADVERTISING

Advertising is the best and oldest way of promoting products and services. Among several advertising platforms on the internet, Google is the most influential and powerful one. Google has been offering various types of advertising methods with different costing modes. It allows the advertiser to display the ads to the people who search on Google.

SOCIAL MEDIA ADVERTISING

Advertising on social media has become a recent trend. Global social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, etc. can do wonders for your business. All these platforms have billions of registered users out of which millions can be your customers.

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Facebook Advertising

After Google and YouTube, Facebook is emerging as the most popular and beneficial advertising platform. As compared to Google, Facebook advertising is less costly and delivers the best results. Facebook claims to have almost 2 billion registered users, which is quite a huge number. It implies that you can target millions of Facebook users through Facebook advertising. We can help you in running a successful campaign by spending only a small amount of money.

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Twitter Advertising

If there is any famous social networking and microblogging website, it is Twitter. After Facebook, Twitter is the biggest social media platform. You can also use Twitter to promote your products and services. Nowadays, more and more businesses are turning towards Twitter for the publicity of their services. It is a cost-effective solution to get better results. Advertising on Twitter enables you to reach out to more than 320 million monthly users of Twitter.

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LinkedIn Advertising

LinkedIn is attributed to the largest professional networking platform. Like Facebook, Twitter, and Instagram, LinkedIn has also become a global network of professionals. More than 100 million professionals across the world use LinkedIn to achieve their professional goals. Recruiters take help from LinkedIn to hire resources. It is a medium to connect professionals with new opportunities and a knowledge-sharing platform. People are also using LinkedIn advertising to drive sales. Want to know how? Contact us today, and we will tell you how to do the same for your business.

Instagram Advertising

Instagram is the world’s popular photo-sharing mobile application. Recently, it has allowed videos too but up to a certain length. Moreover, it also promotes businesses where the promoted businesses are displayed on the timeline of the user. Two years ago, Instagram started displaying ads, and because of the good response rate, many businesses started taking an interest in Instagram advertising. It is a good time to take a shot on Instagram advertising. You never know your competitors might be using it and getting more response.

Pinterest Advertising

Pinterest is a website full of creative ideas and has regular users worldwide that can organize the pins according to their interests. It is an amazing platform for people who have an interest in different kinds of ideas. Advertisers can target an audience based on their interests by promoting a particular pin to reach more people. If you want to promote certain pins, Pinterest will allow you to select the audience of that pin so that your pin can reach the relevant audience.

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MEDIA ADVERTISING

The basic aim of marketing and promotion is to deliver the message regarding a product or service to the right people at the right time. Online and offline media is used nowadays to deliver messages related to service or product to potential customers. Many small businesses have limited advertising budgets due to which they choose less costly advertising method. Therefore, selecting a media can be a significant decision for a business.

Media Planning

Which media delivers the best user engagement? Which media proves to be the best? Variety of such questions keep popping up in our minds. There are plenty of options for media advertising these days, but how to select media? Media planning is a service which is mostly offered by media agencies. Media agencies are specialized agencies that can help you in getting the best out of the media. First of all, you need to develop a comprehensive media plan and then implement it to get the desired results.

Media Buying

Advertising management constitutes different activities which aim to achieve the marketing objectives for a particular brand. Buying media is one of the most significant activities, but buying the right media is crucial to get the desired results. It also involves negotiation for prices of ads and life of advertisement campaign. One of our media buying experts will assist you in buying media. Feel free to contact us for media buying.

Email Marketing

There are many methods of marketing on the internet. Some are old, and some are new. Email marketing is one of the oldest and most important ways of marketing on the internet. It has recently changed after Gmail updated its email sorting method. Old fashioned email marketing will not work now. You can only make your email marketing campaign successful if you have a dedicated team.

SMS Marketing

Almost every adult possesses a cell phone nowadays. SMS is still an important mode of communication among people of all age groups. It has given rise to the culture of SMS marketing. Now companies can send SMS with advertisements to all the subscribers of a telecom company. This form of marketing is increasing day by day, and companies are getting benefits from it.

Programmatic Media Buying

Every year, new trends are introduced in online advertising. It means new ways are generated to make advertising more meaningful and responsive. Programmatic media buying is a new technique introduced recently for the transformation of the media and advertising industry. You will see media agencies making partnerships with the companies having access to ad exchanges. Or some media agencies are trying to set up their ad exchange network. Programmatic buying is a very useful technique for marketers and media agencies.

AD PLATFORMS

You will find many advertising platforms on the internet that are offering a variety of advertising methods based on the cost structure. Different platforms support different sorts of businesses. Therefore, choosing an online platform that serves your business well is very crucial. Some important advertising platforms on the internet are mentioned below;

Bing/Yahoo Advertising

Bing and Yahoo have become two important players after Google. They are old search engines from Yahoo! Inc. and Microsoft Corporations respectively. Even though Google has the stature of the market leader, still Bing and Yahoo have the potential for business. Being different from Google, these platforms require a different strategy to succeed.

Mobile Advertising

In 2015, the number of mobile internet users surpassed the number of desktop internet users. It implies that more people use the internet on their cell phones than desktop. AdMob by Google is one of the largest mobile advertising platforms worldwide. There are a lot of mobile application ads networks that can facilitate your business in selling more.

Content Marketing

Content happens to be the king in the world of internet marketing. Articles, videos, and graphics add volumes of traffic to the website. Good quality content is the backbone of content marketing and the major driving force behind the success. Some people prefer written content over visual content like videos. While others love watching videos. It all depends on what you offer to your audience and how engaging it is.

Mobile App Advertising

Smartphones have become a necessity all over the world. High-end smartphones are considered a status symbol now. All over the world, mobile applications are used by smartphone users. Instagram is also one of the smartphone applications that is helping businesses to target the audience of their choice. Consult our social media experts today and promote your business on mobile applications.

Native Advertising

Native advertising is a popular way of promoting products and services. Native advertising requires following rules and formats of a particular media website for promotion. It is a paid media that follows the natural form and function of user experience. Several top media companies like Facebook, Instagram, Pinterest, New York Times, Twitter, Forbes, Wall Street Journal, and Tumblr, etc. generate revenue with native advertising.

CAMPAIGNS OBJECTIVES

Behind every social media campaign, there are certain objectives. Any social media executive will turn to a platform which yields better results. The main objectives behind every advertising campaign are a huge impact, greater outreach, and sales lead generation. Few parameters will help social media experts to analyze the results of the social media campaign.

Performance Advertising (Conversion/Lead)

Companies all over the world spend millions of dollars to reach out to potential customers. Advertising is always subjected to certain aims and objectives. The first and foremost objective of an advertiser is to convert a visitor into a customer or lead. Performance-based advertising is the most beneficial mode of marketing for most of the businesses.

Branding/Awareness Campaigns

Branding or awareness campaigns are a unique way of promoting your services and increasing awareness among the audience. In a recent couple of years, new methods have been introduced that produce the best results. Our creative team has unique branding or awareness campaign ideas that can promote your business well. Contact us and let us give you a sneak peek into the advantages of branding or awareness campaign.

Online Advertising