Google Ads has become a very powerful platform in the digital marketing world. Just like SEO, Google Ads and pay per click management is also used to generate leads and increase sales. The only difference is that SEO takes time to produce results while PPC yields quick results because you are paying to Google for displaying your ad at the top. With every click you on your ad you are paying a cost. More clicks mean more leads and visitors.
However, setting up a Google Ads account is a difficult thing to master. Many experienced marketers can make mistakes that can cost you a lot of money. Only a properly set up campaign will ensure a great return on your ad spends. A single mistake can break your bank account, which means that you can’t afford any blunder in Google Ads campaign.
For this purpose, we have come to your rescue. We will highlight some deadly mistakes that are committed by marketers in Google Ads campaign.
Major Google Ads Mistakes
The mistakes mentioned below are grave and must be avoided because they can make you lose your business.
- Wrong selection of keyword matches.
- Not understanding the profit margins.
- Poorly written ads and no ad extensions
- Not monitoring your search queries.
- Not utilizing negative keywords
Let’s analyze each mistake in detail.
Wrong Selection of Keywords Matches
Every Google Ads advertiser should know about the three categories of keyword matches, i.e. broad match, phrase match and exact match. What most of the advertisers do is that they select the wrong keyword match type. You got to be strategic while selecting the keyword match.
Not Understanding The Profit Margins
Advertising without understanding the profit margins is another common mistake that people make. It is necessary for the better measurement of your performance and proper optimization of campaigns. You should spend time working out on how much you can spend to capture a new lead.
Poorly Written Ads And No Ad Extensions
Another deadly mistake which is commonly made in Google Ads campaign is the poor content of ads with no ad extensions. Google has made it easier to write ad copies and also provides you with the option to add extra information to your ads in the form of extensions. You can enhance your ads with site links, call or location extensions which might convince the visitors to click the ad.
Not Monitoring Your Search Queries
If you do not monitor your search queries regularly, then you are making a big mistake. Google Ads shows all the phrases and keywords which trigger clicks on your ads. Therefore, it is beneficial for you to review your search queries and improve the performance of your account.
Not Utilizing Negative Keywords
You must use negative keywords in your ad campaign to exclude irrelevant keywords that are not the right match for your services. It is the best way of lowering your cost and increasing revenue. Therefore, do not repeat this mistake if you were previously not using negative keywords.
These are only a few mistakes that are observed in campaigns that do not perform well. If you are also one of those marketers who are making these mistakes frequently, then you need to stop. Make the most out of your Google Ads campaign by following the best practices.