If you are a businessman, then you will surely need a large number of subscribers who stick around for a long time. However, no matter how powerful or good your email marketing is, you will always deal with unsubscribers or inactive email contacts. Almost 25% of the email contacts are not active, and the emails sent to these addresses are ignored.
You can’t keep every email contact engaged, but there are certain techniques which can be applied to keep the majority happy.
We have jotted down some essential tips that will keep your subscribers from falling inactive, and they will stay happy and satisfied with your emails for years.
Tips To Keep Email Subscribers Interested
If you are noticing a drastic decrease in the number of your subscribers, then it is the high time to change your email marketing strategy.
Following tips will help you in keeping the number of unsubscribers as low as possible.
- Avoid mass email strategy
- Create an email preference center
- Try to send a variety of emails with unique content
- Create scannable emails
- Make your emails look great on mobile phones
Avoid Mass Email Strategy
You might want your email to reach as many customers as possible. But is it not a good practice. Subscribers nowadays want highly tailored emails that possess information related to their interests. Therefore, instead of sending one email to masses, it is suggested to segment your email list by age, job title, or customer type.
Create An Email Preference Center
If you need help in gathering customer information for email list segmentation, try setting up an email preference center. It will allow your subscribers to choose the type of emails they want to receive from you. In this way, each subscriber will receive the email of his interest, and they will not unsubscribe your email newsletter.
Try To Send Variety Of Emails With Unique Content
One way to keep your subscribers interested is to send a variety of unique emails. Avoid sending same old emails because variety spices up your email marketing. Also, it does not let your subscribers get bored with your emails. Therefore, it is suggested to keep them guessing.
Create Scannable Emails
Your emails should be created with a scanner mind because most of the readers do not read the whole text. Therefore, it should be created in a way that the reader can judge what the email is about. Include headlines with beautiful design and add to the point text. Don’t forget to add a call to action button.
Make Your Emails Look Great On Mobile Phones
Nowadays, majority of the users open their emails on mobile phones as compared to desktop. Therefore, it is necessary to make your emails look great on mobile phones. It should load properly; text should be short and formatted. Also, avoid giving links at one spot so that readers can click them easily with fingers.
If you want to make your email marketing impressive, then you should keep on experimenting with email formats, texts, and designs. It keeps the reader engaged and interested. They will not dump your emails, and there are chances that you will be successful in drawing their attention.